“Listening first, selling second” – How Social Media Change The Way We Do Business

I posted this to the blog of pro:campaigning:

“Listening first, selling second” is equivalent to what I say about Campaigning: first listen, then talk. The following video is an impressive summary of current figures and trends on social media and how they change the way we communicate and gives an impression what this may mean about how we do marketing and do business. A few quotes got my special attention:

  1. Facebook tops Google for weekly traffic in the U.S.
  2. 1 out of 8 couples married in the U.S. last year met via social media
  3. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  4. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  5. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  6. 80% of companies use social media for recruitment; 95% of these using LinkedIn
  7. The fastest growing segment on Facebook is 55-65 year-old females
  • Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  • For the full article: click here.

    Working From Melbourne

    St.Kilda Beach, watching the sunset and taking notes for a concept paper

    Between 5th and 28th of February – right now – I am working from Melbourne. Melbourne is an awesome city, that I like a lot, and I have a number of really good friends here. I get to see them only if one of us travels around half the globe. After having been here for the first time in late 2006 / early 2007 I decided to try and come back every year. Not to make holidays, but to work from here and spend time with friends, in nature or at the beach during the evenings and weekends. In Melbourne I also had my first private tango lessons, and I am slowly starting to make friends there, too. Funny enough the world is so small, that I met herea tango friend from Zurich on Saturday night. None of us knew we were here at the same time…

    When I tell people, especially back home in Switzerland,  that I am not here for holidays, they have a hard time believing me.

    „Working From Melbourne“ weiterlesen

    Exklusiv-Interview für Pressetext über Sereive

    Sereive: Web-2.0-Cockpit für Facebook, Twitter und Co

    Mit einem Klick auf mehreren Accounts und Pinnwänden posten

    Zürich (pte/21.01.2010/06:10) – Das neue Networking-Tool Sereive http://www.sereive.com soll die Betreuung von multiplen Accounts bei Facebook, Twitter und Co vereinfachen. „Mit Sereive gibt es erstmals einen Dienst, der das zeitgleiche Posten von Informationen auf multiplen Pinnwänden, Accounts und Social-Networking-Seiten ermöglicht. Zeitaufwändiges Copy & Paste von Textbausteinen bei den diversen Web-2.0-Plattformen ist damit Geschichte“, erklärt Peter Metzinger, einer der beiden Sereive-Erfinder, im Exklusivinterview mit pressetext.

    „Exklusiv-Interview für Pressetext über Sereive“ weiterlesen