Last night members of pro:campaigning from Zurich came together for their monthly Skillshare Night. Our guest Ludwig Lingg gave a presentation and workshop on Businessmodel Generation By Osterwalder & Pigneur. Full report here. After the formal gathering campaigning aficionados and Currywurst fans arrived for our informal meeting on Currywurst and Campaigning. When Samuli and I presented seReive I was amazed at the intensity and amount of interest their was. Social Media Campaigning is taking of, and we are upfront with our cutting edge social media manager.
I posted this to the blog of pro:campaigning:
“Listening first, selling second” is equivalent to what I say about Campaigning: first listen, then talk. The following video is an impressive summary of current figures and trends on social media and how they change the way we communicate and gives an impression what this may mean about how we do marketing and do business. A few quotes got my special attention:
- Facebook tops Google for weekly traffic in the U.S.
- 1 out of 8 couples married in the U.S. last year met via social media
- We don’t have a choice on whether we DO social media, the question is how well we DO it.”
- If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 80% of companies use social media for recruitment; 95% of these using LinkedIn
- The fastest growing segment on Facebook is 55-65 year-old females
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
For the full article: click here.
As chairman and secretary of the international industry association pro:campaigning it is my duty to organize monthly skillshare meetings (ERFA-Abende) in Zurich, where most of our members are based. During these skillshares we either develop further the concept and understanding of campaigning or we work on a problem that one of our members presents or we listen to a presentation that teaches us new things. However, due to a still small number, those meetings cannot take place every month.
As the owner of business campaigning Switzerland, a campaigning agency without employees that works exclusively with independent partners, it is my challenge to keep the partner network alive and make sure they share the same spirit and the same understanding of the agency’s identity as well as the concept of campaigning.
It is obvious that both groups can profit from each other if they come together for joint skillshares and informal get-togethers.