Climate change: 12 years to save the planet? Make that 18 months

There’s a growing consensus that the next year-and-a-half are key in the battle against rising temperatures.
— Weiterlesen www.bbc.com/news/science-environment-48964736

Executive Coach Lisa Christen’s Business Podcast on Future of Marketing

Business leadership podcast by Executive Coach Lisa Christen with AI Marketing and business campaigning guru Peter Metzinger.
— Weiterlesen christenconsulting.ch/ep-13-the-future-of-marketing-is-ai-humans-with-peter-metzinger/

Master Your Time: 5 Daily Scheduling Methods to Bring More Focus to Your Day

More people are starting to feel as if their days are filled with tasks and projects that are left unfinished. While there may not be one proven method to help you complete it all, there are a few that can help you feel more accomplished. This article shows the different ways to analyze your work day. One choice is to
— Weiterlesen www.campaigning.swiss/post/master-your-time-5-daily-scheduling-methods-to-bring-more-focus-to-your-day

Twitter vs. Facebook: Which Platform Should Your Business Be On?

If you are faced with the task of choosing between Facebook and Twitter to implement your social media strategy, you should consider a side-by-side comparison of the features, and notate which platform provides the most value for your needs. In this article, you will find a short breakdown between the two platforms to
— Weiterlesen www.campaigning.swiss/post/twitter-vs-facebook-which-platform-should-your-business-be-on

How this simple trick significantly increases the performance of Facebook ads

This article experiments with the copy length to maximize campaign performance. Contrary to the experts that claim the best way to achieve maximum leads is to have short copy, emojis and a few key points, the ads with at least one paragraph achieved the best performance, and the results improved over ads with only one
— Weiterlesen www.campaigning.swiss/blog/how-this-simple-trick-significantly-increases-the-performance-of-facebook-ads

Micro Conversions: What They Are, Why They Matter, & How to Track Them

This article demonstrates how to effectively use micro-conversions as a step in your buyer’s journey. While micro-conversions seem to be minor, if used properly, they can prove to be very effective in your marketing efforts. At some point, it may be worth taking a look at the source of your ad efforts, to help determin
— Weiterlesen www.campaigning.swiss/blog/micro-conversions-what-they-are-why-they-matter-how-to-track-them

I’ll be speaking tomorrow at the Worldwebforum

When I landed in Tokyo last Friday I got a message via WhatsApp asking me if I could speak about Artificial Intelligence in tourism and the transformation that the industry will have to master. It was a reaction on my latest post here. I will speak in the tourism track right after Amazon bestseller Christopher Kai and we will answer questions during the following panel together.

Details: worldwebforum.com/tracks/tourism/

Weiterlesen

FDP Clean Up Day und das Kippenproblem

Impressionen vom gestrigen FDP Clean Up Day. Weit mehr als ein Dutzend Mitglieder der FDP Dietikon und drei Vorstandsmitglieder des Quartiervereins Limmatfeld haben den Rapidplatz und die Nötzliwiese von Unrat befreit. Die enorme Menge an Zigarettenstummeln beschäftigt mich seitdem. Das ist wirklich schlimm. Wie können wir erreichen, dass Raucher ihre Kippen ordentlich entsorgen und nicht einfach wegwerfen?

Stéphane Broutin zeigte uns zudem, wie einfach es wäre, den Kalkstein unter den Arkaden beim Rapidplatz zu reinigen. Die Verwaltungen dort müssten es einfach nur bei der DBU in Auftrag geben.

What Deep Learning Shares With Little Kids

Yesterday I came across this article in Psychology today:

The beauty of deep neural network is that they seem to have much in common with the human mind—on steroids and capable of learning at the speed of light.
— It contains the statement „scientists are experts at correcting their errors. And they do this by purposefully making them.“ I like this statement a lot, because it explains the core of scientific thinking which is the fundament of „evidence based campaigning“.

Read the article: www.psychologytoday.com/intl/blog/statistical-life/201810/what-deep-learning-shares-little-kids

business campaigning® – Made for Africa

I am on my way back from a 6 days trip to Kenya and if I would be asked describe this trip in a few words I would say „After 20 years of hard work trying to promote my business campaigning® model in Europe I finally found the fertile soil for it in Africa. It even seems to be made for Africa.» – How did that come? „business campaigning® – Made for Africa“ weiterlesen