business campaigning® in Washington D.C.

Last Friday the time had come. I ran Washington D.C.’s first campaign strategy workshop based on my business campaigning® model. The workshop was for a client of our partner agency turner4D. Most important tools were „Four Layers of Planning“, a strategy mindmap based on my strategy definition and a process that has proved to be successful since my first business campaigning® workshop, back in 1999. 
Four Layers of Planning
It was a great pleasure to work with the turner4D team, their client and renowned experts like leading pollster Celinda Lake and former campaign manager David Hunter. The workshop was such a success (9in the eyes of Turner4D and their client) that we are considering applying it to a wider range of their and our joint clients. Looks like I’ll be back in the US soon 🙂
Want to learn more about business campaigning®? – Book my seminar on 27th and 28th November: www.amiando.com/CampaigningSeminar.html

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