When Rock’n’Roll meets Business Strategy it sounds like AC/DC

Today I started promoting my new book and sent the following media release to various Rock’n’Roll magazines. Curious, what’s going to happen.

In his latest book Peter Metzinger examines how AC/DC, without even knowing them, comply with the so called «14 Strategic Campaigning Guidelines». These success factors are guiding principles that Metzinger „discovered“ in 1998 when he was working on a comprehensive campaigning theory as a foundation for lecturing at universities. According to Metzinger, complying with these guidelines will increase the probability of being successful, whether in political campaigns, general marketing, corporate communication or corporate strategy.

The book explains also, how these success factors can be implemented in practice and how they can be used both in personal and professional enterprises to foster success. They are guidelines that every business, every organisation and every band should know, as they are at the core of every strategy.

The author has been an AC/DC fan since 1980, a physicist (university master degree) since 1990. He worked for 13 years as a Campaigner and Campaigns Director at Greenpeace. Since 1998 he has been working as an independent strategic consultant, campaign manager and agency owner. He is a lecturer at various universities of applied sciences and further education institutions, as well as a startup trainer at various Swiss universities.