In campaigning it is extremenly important to know how long to fight and when to let go.
If a campaign or project has been going for a very long time and you haven’t achieved any significant changes – or strategic goals – then it is very likely that you are lost along the way. Maybe you are even turning in circles.
To let go when that happens gives fortunate a chance to kick in your yourself the space for the necessary creativity. In some cases you will wonder about new ways opening up and what is still possible. There is a saying „if you love something let it go“. The same applied here.
Are you only continuing because you have invested so much so far? Then think about this. And maybe, make some tough decisions.