Organized by Hubert Staubli of Avista and Hubert Boog of Bomotion, they and I (as the owner of business campaigning Switzerland) had invited friends last night for an exclusive blues concert with the Danish musician Thorbjörn Risager. Everybody agreed that it was an awesome evening with lots of fun, good talks, food, wine and music. And nobody „got the blues“. On my table their were clients, partners and campaigning aficionados. But why blues? – It has a few things in common with campaigning: blues is authentic, emotional, consistent, innovative and it has a story to tell. The following video gives a bit of an impression.