For the last 6 years I used to blog on pro:campaigning’s blog. pro:campaigning is the industry association for campaigning, and it made a lot of sense to blog on their blog. But during the last years I have gotten involved in other work areas as well, e.g. the launch of a new beverage, and it also seemed more and more inappropriate to post person stuff on the industry association’s blog. I decided therefore to write content that is more closely related to me on this blog, while other stuff might be published on both or only on pro:campaigning’s blog. I hope, that makes sense. What do YOU think?