You may believe it or not. But I believe that “Is it true?” is the key to success. However, you have to understand how to use those few words wisely… On 8th June 2011 Swiss parliament decided to phase out nuclear power. Four weeks later it struck me. This was probably the consequence of a [...]
Posts Tagged ‘business campaigning Switzerland’
THE Most Important Question To Success – Is It True?
Posted: July 14, 2011 in business campaigning® concept, Campaigning Concept, History, Know-how, Lectures, Life of a CampaignerTags: anti-nuclear, Axpo, Beznau II, business campaigning Switzerland, Campaigning, Change Management, Fukushima, Greenpeace, Integrierte Kommunikation, Marketing, Mühleberg, Peter Metzinger, Politische Kommunikation, Strategic Planning, Strategische Kommunikation
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Privatklinken – in jeder Situation für Sie da
Posted: June 10, 2011 in business campaigning SwitzerlandTags: business campaigning Switzerland, Imagewerbung, kinospot, PKS, Privatklinken
Heute wurde der Imagefilm (siehe Beitrag von gestern, Kinospot für Privatkliniken Schweiz) auch via Blog, Facebook und Twitter verbreitet, zusammen mit dem folgenden Text: Wenn im Jahr 2012 das neue Krankenversicherungsgesetz in Kraft tritt, wird die Unterscheidung zwischen öffentlichen und privaten Spitälern aufgehoben. In Zukunft beteiligt sich der Kanton mit 55% an den Behandlungskosten aller Spitäler, [...]
Kinospot für Privatkliniken Schweiz produziert
Posted: June 9, 2011 in business campaigning SwitzerlandTags: Branding, business campaigning Switzerland, DRG, Fallpauschalen, Imagefilm, Krankenversicherungsgesetz, PKS, Public Affairs, Public Relations, Spitallisten
Ab dem Jahr 2012 tritt das neue Krankenversicherungsgesetz in Kraft. Dann wird die Unterscheidung zwischen öffentlichen und privaten Spitälern aufgehoben. In Zukunft beteiligt sich der Kanton mit 55% der Kosten an allen Spitälern, auch an den Privatkliniken. Voraussetzung dafür ist jedoch, dass ein Spital auf der so genannten Spitalliste steht. Weil die Kantone, als Besitzer der [...]
Why Do I Sponsor A Rock’n'Roll Band?
Posted: May 9, 2011 in business campaigning Switzerland, Campaigning Concept, Life of a Campaigner, Sponsored ProjectsTags: '77, AC/DC, business campaigning Switzerland, Campaigning, Peter Metzinger, Rock'n'Roll, seventysevenrocks
In December I came to know a band from Barcelona. A friend had sent an email that I might like them. Indeed, I loved them immediately. It is no secret that I am a big AC/DC fan, and as much as I love Back In Black and their latest albums, the era with Bon Scott [...]
Strengthening Cooperation With Melbourne-Based NewmanMarshall
Posted: April 8, 2011 in Book Business Campaigning, business campaigning Switzerland, Life of a Campaigner, Working from anywhereTags: business campaigning Switzerland, Campaigning, Cate Newman Marshall, Corporate Identity, Melbourne, Strategic Planning
Last year in Melbourne I met Cate Newman Marshal from NewmanMarshall for the first time. She helped me with translations of basic terms in my book, as part of working on an English version of «Business Campaigning». Cate used to work in marketing for HSBC and now has her own consultancy in Melbourne. This week we [...]
ITIL – The Industrialisation Of IT
Posted: April 8, 2011 in business campaigning Switzerland, Campaigning Concept, Life of a CampaignerTags: business campaigning Switzerland, Change Management, Community Building, Integrierte Kommunikation, Peter Metzinger, Strategic Planning, Strategische Kommunikation
“ITIL is to the IT industry what Henry Ford did to car manufacturing” – that’s how a campaign strategy workshop started yesterday which I moderated for Glenfis AG, with the goal of promoting their ITIL jobs portal. It was a fascinating workshop that gave me new insights in how IT is going to change during [...]
