It’s been less than a year since I first heard ’77. I received a YouTube-link , clicked it and was totally fascinated. 30 years after Bon Scott had died, AC/DC was still producing great albums, the best music on earth to me, but like many AC/DC fans I missed Bon Scott and wondered what we [...]
Archive for the ‘Life of a Campaigner’ Category
On Tour With A Rock’n'Roll Band
Posted: November 1, 2011 in business campaigning Switzerland, Life of a Campaigner, Sponsored ProjectsTags: '77, AC/DC, business campaigning Switzerland, Rock'n'Roll
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THE Most Important Question To Success – Is It True?
Posted: July 14, 2011 in business campaigning® concept, Campaigning Concept, History, Know-how, Lectures, Life of a CampaignerTags: anti-nuclear, Axpo, Beznau II, business campaigning Switzerland, Campaigning, Change Management, Fukushima, Greenpeace, Integrierte Kommunikation, Marketing, Mühleberg, Peter Metzinger, Politische Kommunikation, Strategic Planning, Strategische Kommunikation
You may believe it or not. But I believe that “Is it true?” is the key to success. However, you have to understand how to use those few words wisely… On 8th June 2011 Swiss parliament decided to phase out nuclear power. Four weeks later it struck me. This was probably the consequence of a [...]
Why Do I Sponsor A Rock’n'Roll Band?
Posted: May 9, 2011 in business campaigning Switzerland, Campaigning Concept, Life of a Campaigner, Sponsored ProjectsTags: '77, AC/DC, business campaigning Switzerland, Campaigning, Peter Metzinger, Rock'n'Roll, seventysevenrocks
In December I came to know a band from Barcelona. A friend had sent an email that I might like them. Indeed, I loved them immediately. It is no secret that I am a big AC/DC fan, and as much as I love Back In Black and their latest albums, the era with Bon Scott [...]
Strengthening Cooperation With Melbourne-Based NewmanMarshall
Posted: April 8, 2011 in Book Business Campaigning, business campaigning Switzerland, Life of a Campaigner, Working from anywhereTags: business campaigning Switzerland, Campaigning, Cate Newman Marshall, Corporate Identity, Melbourne, Strategic Planning
Last year in Melbourne I met Cate Newman Marshal from NewmanMarshall for the first time. She helped me with translations of basic terms in my book, as part of working on an English version of «Business Campaigning». Cate used to work in marketing for HSBC and now has her own consultancy in Melbourne. This week we [...]
ITIL – The Industrialisation Of IT
Posted: April 8, 2011 in business campaigning Switzerland, Campaigning Concept, Life of a CampaignerTags: business campaigning Switzerland, Change Management, Community Building, Integrierte Kommunikation, Peter Metzinger, Strategic Planning, Strategische Kommunikation
“ITIL is to the IT industry what Henry Ford did to car manufacturing” – that’s how a campaign strategy workshop started yesterday which I moderated for Glenfis AG, with the goal of promoting their ITIL jobs portal. It was a fascinating workshop that gave me new insights in how IT is going to change during [...]
Back To The Baden Bluesfestival
Posted: February 28, 2011 in business campaigning Switzerland, Life of a Campaigner, UncategorizedTags: via Sereive
Decided to buy a table with 10 seats again at the “Blues for friends” event, as part of the Baden Bluesfestival. Looking very much forward to 25th May.
Strategic Campaigning Guideline No. 2 Interpreted For Your Conduct Of Life
Posted: January 5, 2011 in business campaigning® concept, Campaigning Concept, Know-how, Life of a CampaignerTags: Campaigning, Career Management, certified campaigner, Krisenmanagement, Krisenvorbereitung, Reputation Rescue, Reputationsrettung, Self Campaigning
While reading the last pages of The Black Swan by Nassim Nicholas Taleb today I came across some nice guidelines for your conduct of life, or your attitude towards life, that deal with being in control instead of letting others control you. That makes them nice interpretations of SCG 2. Have fun reading and implementing: [...]
Availability Bias: Warum wir so viele Risiken völlig falsch einschätzen
Posted: November 14, 2010 in Crisis Communication / Reputation Rescue, Know-how, Krisenkommunikation, Life of a CampaignerTags: crisis communication, Krisenkommunikation, Krisenmanagement, Krisenprävention, Reputation Rescue, Reputationsrettung, Strategic Planning
Ich lese zur Zeit gerade “The Black Swan“. In dem Buch geht es um die Frage, warum wir Menschen immer wieder überrascht werden von Dingen, die wir fälschlicherweise für nicht möglich hielten; und wie man solchen Ereignissen, falls sie Gefahren darstellen, besser vorbeugen kann. (Ähnlich dem Truthahn, dessen Vertrauen in die Menschen, die ihn täglich [...]
