Despite of being on a holiday in Melbourne, I wrote an article on the pro:campaigning-Blog on important scientific findings for change management (how to make people change their behaviour). They are not new, however and I am always amazed how long it takes for science to find out things that are so obvious…… Read the article here.
«Tricks für ein besseres Klima» – How Campaigning Can Achieve Behavioural Change
Posted: March 9, 2011 in business campaigning® concept, Campaigning Concept, Know-howTags: Campaigning, Change Management, Marketing, social media campaigning, social media kampagnen
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