I am currently having a stop over on my way from Melbourne to Switzerland. Before departure I got no more chance to write something. This time being in Melbourne was a more intense experience than the other times. Not only did I get a lot of work done and could still meet my friends and also make new friends (especially among the tango addicts of Melbourne). I had the goal to get to know people who are in the same business and who can help me to expand my agency’s business network to Australia. I got to know a Marketing coach (through a friend at his café), a Crisis Communication & PR consultant (he also manages a small Harley rental, where I rented a Harley), my publisher’s representative for Australia and New Zealand (at an AC/DC afterparty), who wants to help me with the English version of my book, the CEO of Whispir, an alert communication technology provider for Crisis Management and found out, that an old friend had started his own business with Personal Development, Fine Art Management and Strategic Consulting. All these people have a similar approach and share the same values as I do.
Back To Switzerland
Published March 1, 2010 Book Business Campaigning , Life of a Campaigner , Working from anywhere , business campaigning Switzerland Leave a CommentTags: WeCan, Worldwide Effective Campaigning Agencies Network
Creatives Need to Better Understand Management
Published February 26, 2010 Campaigning Concept , business campaigning® concept Leave a CommentTags: Campaigning, Change Management, Public Relations, Strategische Kommunikation
Wrote a guest post on Jules Zunich’s Z Group PR Blog. Enjoy reading.
Zertifikatslehrgang Campaigning: Beginn am 8. April 2010 (Medienmitteilung)
Published February 22, 2010 CAS Campaigning Leave a CommentTags: CAS Campaigning, certified campaigner, Change Management, Integrierte Kommunikation, Marketing, measurable goals, Politische Kommunikation, PR, Produkte-Kommunikation, Public Affairs, Public Relations, Strategische Kommunikation
Campaigning heisst, Menschen motivieren, messbar Ziele erreichen, alle Register ziehen können, um aus dem Budget das Maximum herauszuholen.
Campaigning ist eine Methodik, die immer wieder Furore macht, weil sie sich dazu eignet, auch unter schwierigsten Bedingungen anspruchsvolle Ziele zu erreichen. Allgemein bekannte Beispiele sind die Präsidentschaftskampagne von Barack Obama, die Greenpeace-Kampagnen der achtziger Jahre und die Produkte- und Marketingstrategien von Apple.
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Definitions
Published February 17, 2010 Book Business Campaigning , Campaigning Concept , business campaigning® concept Leave a CommentProgress on the English version of Business Campaigning is slower than planned. One reason is that I have to do more work for clients than I expected while being in Australia, far away from home. The other reason says more about the whole concept. It’s the importance of definitions. Today I had my second meeting with Cate Newman-Marshall and like last time, we spent all of our time with definitions. But without them, without defining important expressions in a way that they will be understood correctly by the readers of the book, the whole book would make no sense. Especially, as this is one of the major problems of the whole communications industry: too many expressions that are not clearly defined. Of all things the communication industry… Just think of words like marketing, communication, PR and advertising – where exactly are the boundaries between them?
Maximizing ROI and Changerators
Published February 12, 2010 Book Business Campaigning , Campaigning Concept , business campaigning® concept 1 CommentTags: Campaigning, measurable goals, ROI
Yesterday I met Cate Newman-Marshall again at Nineteen Squares for a proper meeting to talk about the book. I had sent her some pages in advance, as far as I had gotten with writing and translating. (A lot of the work is translating my checklists.) She had a lot of good questions of understanding, coming from her deep understanding of the topic, but reading about the business campaigning® concept for the first time. One major discussion point were the meanings of expressions, which form the foundation of the concept, expressions like pulling out all the stops, guidelines, tools etc.
Helping to gain knowledge rather than pretending to have knowledge
Published February 10, 2010 Life of a Campaigner , business campaigning Switzerland Leave a CommentI got an email from Switzerland by a committee who is going to campaign in a referendum in June. Without giving any information on the starting situation, on key players, their goals, strengths and weaknesses, the committee’s budget etc., they asked me. among other questions:
1. What are our chances?
2. What are our strengths and weaknesses?
3. Where would you set priorities?
4. What measures exactly do you propose and when?
After finding out that they had asked others, too, I thought first, they were just another organisation trying to get ideas for free by asking agencies to pitch against each other. I declined the request, by explaining in detail that no serious agency would be able to deliver a serious proposal without a profound understanding of the situation; which costs.
But then Continue reading ‘Helping to gain knowledge rather than pretending to have knowledge’
Changing My Blogging Behaviour
Published February 8, 2010 Innovation , Life of a Campaigner Leave a CommentFor the last 6 years I used to blog on pro:campaigning’s blog. pro:campaigning is the industry association for campaigning, and it made a lot of sense to blog on their blog. But during the last years I have gotten involved in other work areas as well, e.g. the launch of a new beverage, and it also seemed more and more inappropriate to post person stuff on the industry association’s blog. I decided therefore to write content that is more closely related to me on this blog, while other stuff might be published on both or only on pro:campaigning’s blog. I hope, that makes sense. What do YOU think?
Working From Melbourne
Published February 8, 2010 Life of a Campaigner , Working from anywhere , business campaigning Switzerland 3 CommentsTags: Campaigning, Online Campaigning, Online Social Networks, social media
St.Kilda Beach, watching the sunset and taking notes for a concept paper
Between 5th and 28th of February – right now – I am working from Melbourne. Melbourne is an awesome city, that I like a lot, and I have a number of really good friends here. I get to see them only if one of us travels around half the globe. After having been here for the first time in late 2006 / early 2007 I decided to try and come back every year. Not to make holidays, but to work from here and spend time with friends, in nature or at the beach during the evenings and weekends. In Melbourne I also had my first private tango lessons, and I am slowly starting to make friends there, too. Funny enough the world is so small, that I met herea tango friend from Zurich on Saturday night. None of us knew we were here at the same time…
Exklusiv-Interview für Pressetext über Sereive
Published January 21, 2010 Innovation , business campaigning Switzerland Leave a CommentTags: One-To-Many-Posting, Online Campaigning, Online Social Networks, Sereive, Social Networking, Social Networks Campaigning
Sereive: Web-2.0-Cockpit für Facebook, Twitter und Co
Mit einem Klick auf mehreren Accounts und Pinnwänden posten
Zürich (pte/21.01.2010/06:10) - Das neue Networking-Tool Sereive http://www.sereive.com soll die Betreuung von multiplen Accounts bei Facebook, Twitter und Co vereinfachen. “Mit Sereive gibt es erstmals einen Dienst, der das zeitgleiche Posten von Informationen auf multiplen Pinnwänden, Accounts und Social-Networking-Seiten ermöglicht. Zeitaufwändiges Copy & Paste von Textbausteinen bei den diversen Web-2.0-Plattformen ist damit Geschichte”, erklärt Peter Metzinger, einer der beiden Sereive-Erfinder, im Exklusivinterview mit pressetext.
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Changes At business campaigning Switzerland
Published January 14, 2010 History , business campaigning Switzerland Leave a CommentTags: business campaigning Switzerland, Peter Metzinger
Four years ago, when my wife died, I decided I needed to change my life significantly. Until then I had spent years working most of my time managing my agency business campaigning Switzerland, rather than what I like and can do best: campaigning, coaching, consulting and teaching. Tragic events like this one can change your perspective a lot and that is what happened to me. From there on I wanted to focus again on those things that I really enjoyed. As a consequence I delegated the agency management and went away to follow other ideas. I launched or helped to launch new products and companies and earned my living from consulting, coaching and teaching under the umbrella of my individual consulting firm. Some projects I did together with ‘business campaigning Switzerland’ as sub-contractor.
In December 2008, half a year after I had left the agency completely on its own, the whole team had resigned. I had to go back, hire new staff, reposition the agency and give it another try. One year later I am faced with almost the same situation. I can either go back and hire new people or just let it be and close the office in its current form down. I decided to do the second.
Continue reading ‘Changes At business campaigning Switzerland’
